Cricket Travel
Reimagined.

Follow On Tours is the brainchild of Ian Kerr — and for those familiar with the cricketing fraternity, Ian needs little introduction.

As the original founder of Howzat Travel, Ian built what became the global market leader in cricket travel before selling the business to Gullivers Sports Travel in 2022.

Over two decades he visited the world circuit dozens of times, conducted ground inspection tours on every continent, and built a trusted network of partners that spans every cricket-playing nation on earth — from South Africa and India to the West Indies and New Zealand.

Along the way he worked alongside MCC official touring parties, BBC Test Match Special, talkSPORT, and the national press — earning a reputation as one of the most connected operators in cricket travel.

Now he's back. Bringing two decades of hard-won expertise, every relationship he's ever built, and a completely new approach — to create something the industry has never seen before.