Bespoke cricket and golf travel.
The great grounds.The great courses.
Perfectly pitched. Precisely delivered. Honestly priced.
Seventeen years arranging tours. Every trip planned personally. Every booking financially protected.
Follow On Tours
Sports TravelReimagined
Bespoke. Global. Intelligent. Personal.
Seventeen years arranging tours to the great grounds and the great courses. Every trip planned personally. Every booking financially protected.
17
Years Experience
12k+
Travellers Looked After
5
Continents
100%
Bespoke
Live Sports
Two sports, live
Cricket
worldwide
From Test matches in Australia to the IPL in India, we create bespoke cricket travel experiences worldwide. Seven destinations. 17 years of expertise.
Golf
Hosted by Darren Gough MBE
Three Trump venues across Scotland and Ireland — Aberdeen, Turnberry and Doonbeg — with your host Darren Gough MBE. Small groups and hosted welcome dinners, plus bespoke corporate days: a round with Darren for your company event.
The original founder of
the UK's biggest cricket tour operator.
Follow On Tours is the brainchild of Ian Kerr — and for those familiar with the cricketing fraternity, Ian needs little introduction.
Ian founded and built what became the global market leader in cricket travel, before selling the business in 2022.
Over 17 years he visited the world circuit dozens of times, conducted ground inspection tours on every continent, and built a trusted network of partners that spans every cricket-playing nation on earth — from South Africa and India to Australia, the West Indies and New Zealand.
Along the way he worked alongside MCC official touring parties, BBC Test Match Special, talkSPORT, and the national press — earning a reputation as one of the most connected operators in cricket travel.
Now he's bringing that same approach to Cricket, Golf & beyond. Over 17 years of cricket-travel expertise, every relationship he's ever built, and a fresh model that combines AI-powered planning with trusted local experts — to reimagine what sports travel can be.
Darren Gough MBE
in your corner.
We're proud to have Darren Gough MBE as the Follow On Tours ambassador — one of England's most loved fast bowlers and a genuine icon of the game.
Across a storied career for Yorkshire and England, 'Dazzler' became one of cricket's most recognisable characters — as at home entertaining a full house as steaming in with the new ball.
Today he's at the heart of the Follow On experience — hosting our golf trips, playing rounds with our guests, and bringing warmth, stories and star quality to every tour and corporate day.
Darren Gough MBE
Ambassador, Follow On Tours
In Good Company
I've travelled with Ian on numerous cricket and sports tours over the past 17 years, and his knowledge of sports travel is excellent. His organisational skills and worldwide contacts mean every trip is planned in meticulous detail and delivers a first-class experience — exactly what I'm sure a Follow On Tour will provide.
— Andy James
I'm delighted Ian Kerr has re-entered the sports travel business. I've known Ian for many years through international cricket tours, and he's a true visionary when it comes to tour design — he understands what matters to England supporters and builds in the flexibility every client needs. As a huge cricket fan himself, he designs everything around the supporter's experience, at the best possible value.
— S. Newman
Wonderful news that Ian is back in the cricket travel business — I can't wait to get travelling again. His company looked after me superbly on many tours over the years, and I'm genuinely excited to see what the next chapter brings. Exciting times.
— Patrick Fitzgerald
The Process
Genuinely Bespoke
Ask the Planner
Tell our travel planner what you're after — which match or which course, how long, and who's coming. It knows the grounds, the hotels, the cities and what's worth your time. Ask it anything.
Build Your Trip
Pick your tickets and your hotel from what we hold, then add whatever else you want — a transfer, an extension, a safari, a private box. Anything we don't hold, tell us and we'll go and get it.
We Quote It, You Travel
Every enquiry comes to us, and we place it personally with the people we trust on the ground. You get one honest quote — then a Travel Companion app for the trip itself.
Transparency
How Follow On Tours works
We give you the best-value arrangements for the world's great sporting occasions, with the freedom of independent travel. These aren't escorted group tours — there's no tour manager, and you plan your trip around the sport exactly as you like. You get your tickets or tee times, hand-picked hotels, and a comprehensive travel companion app carrying all your documents and in-destination information. Vouchers and travel documents are provided in advance, and our team is on hand throughout your trip. Seventeen years of cricket-travel experience, distilled into a smarter, self-guided way to follow the sport you love.
Your financial protection
Follow On Tours Limited is a member of the Association of Bonded Travel Organisers Trust (ABTOT), membership number 5718, and holds bonds A60089 and A60090.
The Association of Bonded Travel Organisers Trust Limited (ABTOT) provides financial protection under The Package Travel and Linked Travel Arrangements Regulations 2018 for Follow On Tours Limited, membership number 5718, and in the event of their insolvency, protection is provided for:
Non-flight packages
ABTOT cover provides for a refund in the event you have not yet travelled or repatriation if transportation was included in your package. Please note that bookings made outside the UK are only protected by ABTOT when purchased directly with Follow On Tours Limited.
In the unlikely event that you require assistance whilst abroad due to our financial failure, please call our 24/7 helpline on 01702 811397 and advise you are a customer of an ABTOT protected travel company.
You can access The Package Travel and Linked Travel Arrangements Regulations 2018 here: https://www.legislation.gov.uk/uksi/2018/634/contents/made
You can find out more about ABTOT here: https://www.abtot.com/