Bespoke sports travel.
The great grounds.The great courses.The great occasions.
Perfectly pitched. Precisely delivered. Honestly priced.
Seventeen years arranging tours. Every trip planned personally. Every booking financially protected.
Follow On Tours
Sports TravelReimagined
Bespoke. Global. Intelligent. Personal.
Seventeen years arranging tours to the great grounds and the great courses. Every trip planned personally. Every booking financially protected.
100+
Grounds & Courses
17
Years Experience
12k+
Travellers Looked After
11
Countries
6
Sports
100%
Bespoke
The great occasions
The days you’ll never forget
The Border-Gavaskar Trophy
20 Jan to 4 Mar 2027
Where to go
Eleven countries, and counting
Hover over or tap a country to see what we do there.
The MCG 150th Anniversary Test in March 2027, and the whole 2026/27 summer.
Explore Australia →
The original founder of
the UK's biggest cricket tour operator.
Follow On Tours is the brainchild of Ian Kerr — and for those familiar with the cricketing fraternity, Ian needs little introduction.
Ian founded and built what became the global market leader in cricket travel, before selling the business in 2022.
Over 17 years he visited the world circuit dozens of times, conducted ground inspection tours on every continent, and built a trusted network of partners that spans every cricket-playing nation on earth — from South Africa and India to Australia, the West Indies and New Zealand.
Along the way he worked alongside MCC official touring parties, BBC Test Match Special, talkSPORT, and the national press — earning a reputation as one of the most connected operators in cricket travel.
Now he's bringing that same approach to Cricket, Golf & beyond. Over 17 years of cricket-travel expertise, every relationship he's ever built, and a fresh model that combines AI-powered planning with trusted local experts — to reimagine what sports travel can be.
Darren Gough MBE
in your corner.
We're proud to have Darren Gough MBE as the Follow On Tours ambassador — one of England's most loved fast bowlers and a genuine icon of the game.
Across a storied career for Yorkshire and England, 'Dazzler' became one of cricket's most recognisable characters — as at home entertaining a full house as steaming in with the new ball.
Today he's at the heart of the Follow On experience — hosting our golf trips, playing rounds with our guests, and bringing warmth, stories and star quality to every tour and corporate day.
Darren Gough MBE
Ambassador, Follow On Tours
In Good Company
I've travelled with Ian on numerous cricket and sports tours over the past 17 years, and his knowledge of sports travel is excellent. His organisational skills and worldwide contacts mean every trip is planned in meticulous detail and delivers a first-class experience — exactly what I'm sure a Follow On Tour will provide.
— Andy James
I'm delighted Ian Kerr has re-entered the sports travel business. I've known Ian for many years through international cricket tours, and he's a true visionary when it comes to tour design — he understands what matters to England supporters and builds in the flexibility every client needs. As a huge cricket fan himself, he designs everything around the supporter's experience, at the best possible value.
— S. Newman
Wonderful news that Ian is back in the cricket travel business — I can't wait to get travelling again. His company looked after me superbly on many tours over the years, and I'm genuinely excited to see what the next chapter brings. Exciting times.
— Patrick Fitzgerald
How it works
You ask. You build. We do the rest.
Watch a real trip come together, from one message to match day.
Watch it with
Your financial protection
Follow On Tours Limited is a member of the Association of Bonded Travel Organisers Trust (ABTOT), membership number 5718, and holds bonds A60089 and A60090.
The Association of Bonded Travel Organisers Trust Limited (ABTOT) provides financial protection under The Package Travel and Linked Travel Arrangements Regulations 2018 for Follow On Tours Limited, membership number 5718, and in the event of their insolvency, protection is provided for:
Non-flight packages
ABTOT cover provides for a refund in the event you have not yet travelled or repatriation if transportation was included in your package. Please note that bookings made outside the UK are only protected by ABTOT when purchased directly with Follow On Tours Limited.
In the unlikely event that you require assistance whilst abroad due to our financial failure, please call our 24/7 helpline on 01702 811397 and advise you are a customer of an ABTOT protected travel company.
You can access The Package Travel and Linked Travel Arrangements Regulations 2018 here: https://www.legislation.gov.uk/uksi/2018/634/contents/made
You can find out more about ABTOT here: https://www.abtot.com/